January 20, 2012

Clarus Marketing

Today I want to spend a little time talking about Clarus Marketing Group , a marketing and promotions company out of Connecticut that has become a leader in online subscription rewards services. In their more than decade-long history in the industry, they have developed working relationships with thousands of online vendors, many of which are probably ones you shop at already. The reason I want to talk about them though is that they’ve extended those trusted partnerships with online vendors to their members, which are individuals who sign up for a membership with Clarus Marketing and then receive all the benefits that come from such an association.

Here’s the way it works. Clarus Marketing is a valued name by thousands of online vendors. They are trusted. Those vendors who pair themselves with CMG want to give you things and help you find the best deals online because of that association. What does this mean practically? One of the really cool things it means is  free shipping , from thousands of online stores that sell things you really need, from electronics to clothing to flowers to pet food. In addition to receiving rebates which can be redeemed for free shipping and other discounts, members get consumer protection benefits that make the Internet a safer and easier place to shop. For instance, with a membership from Clarus Marketing you will most likely get one form or another of a lowest price plan, whereby you are guaranteed the lowest prices for items bought from partner vendors. That is a benefit you will not get as a random nobody in the brick-and-mortar capitalist free market. Many have called the services pioneered by Clarus Marketing and others like the company “shopping companions”, and that is because they go beyond simple coupon programs or buying clubs. A subscription service offers the consumer a suite of tools that are useful and dynamic and fluid with the market. You are not buying a product, but instead you are paying for a heightened shopping experience, provided by a knowledgeable company with a hands-on approach. And, you are getting an implied level of trust and loyalty from vendors who have been partnered with Clarus for years.

It is this very approach – that the Internet should be an easier and more pleasurable place to shop – that has made them an industry leader and that continues to change the landscape of the global free market. To  review , the approach I’m talking about involves the constant upkeep of their working relationships with both vendors and consumers. They constantly work to improve the quality of the online shopping experience, and truly create a valuable sector of the free market that saves avid shoppers time and money and promotes good and fair trade.

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